At the intersection of ambition, realism and capability allows for strategy to be successful in a digital era

Zuben Rustomjee


With an ever-changing market environment, converging industries are constantly trying to compete innovatively using commercial and scientific acumen to create advantage. Previously, successful strategy employed a set of robust steps which now need to change so that these firms can ensure their ability to be competitive. In this day and age, strategy now involves balancing a desired end goal, a recognition of the actual skills and having digital lens to overlay any and all recommendations. Using technology as an enabler, firms can ensure that its goals and its people are in the best possible position to deliver.


Reinvention; Change; Transformation; Technology; Strategy

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© FEUP EdiçõesThe International Journal on Multidisciplinary Approaches on InnovationISSN 2183-0606